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How to Promote a Malayalam Film on Instagram: A 30-Day Plan

By MadWeb Digital Solutions · 2026-11-05

Instagram is where many people in Kerala first see a film. This plan is a starting point. Change the dates to match your release, and keep what works.

Days 30 to 22: set up and tease

Fix the page: name, photo, bio, link to the trailer or BookMyShow page.
Post a poster reveal and two or three short teasers.
Make a hashtag for the film and use it every time.

Days 21 to 15: build the audience

Post 3 reels a week: song snippets, cast clips and behind-the-scenes.
Reply to every comment in the first hour after a post.
Ask the cast and crew to share the posts on their own pages.

Days 14 to 8: trailer launch

Release the trailer with a 15-second cut for reels and a full cut for YouTube.
Run paid ads on the best two reels.
Work with a few creators who suit the film and its audience.

Days 7 to 0: release week

Daily countdown posts and one reel a day.
Link to BookMyShow in the bio and Stories.
Run ticket-sales ads in the cities where the film is playing.

After release

Share real audience reactions and theatre clips, with permission. Thank the audience. Keep posting while the film is in theatres.

Check your numbers

Each week, look at reel views, shares, saves, profile visits and link clicks. Do more of what people save and share.

Need help running this plan? See our Malayalam movie promotion service or call +91 90481 19711.

All services

MadWeb Digital Solutions LLP, Kerala, India. Phone +91 90481 19711, email info@madweb.in.